CLIENTS » Dixie Outlet Mall - Current Campaign - Facebook App - Past Campaign - Rebus Campaign » Bramalea City Centre » Holt Renfrew Centre » Hazelton Lanes » Golden Mile Supercentre » Mississauga Home & Design Centre » Corporate Leasing |
OUR ADDRESS SAYS IT ALL CAMPAIGN 1 | 2 | 3 | 4 | 5 The “Our Address Says it All” positioning articulated the property’s prestigious location in the Bloor/Yorkville shopping district.Sepia-coloured photographs symbolizing timeless style expressed the centre’s elegant personality. Challenged with limited funds, messaging was strategically targeted to 3 core groups – the affluent shopper residing in area upscale neighbours, office workers who frequent the centre on weekdays, and upscale tourists. A comprehensive signage program created enhanced visibility of street level entrances and access points on the concourse level... seasonal fashion events cultivated the brand promise.
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